Google Gemini confirms 20% CSS discount available on your CPCs

Oh dear, that’s awkward! After 8 years of grey, spurious nothingness from Google in regards to communicating the agency cost of serving shopping ‘By Google’, Gemini has finally broken the fourth wall and confirmed the “20% discount on your cost-per-click (CPC)”.  Finally AI is actually good for something!

 

 

For so many years ‘top brass’ at Google would raise eyebrows, tap the table in morse code and slowly nod and shake their head simultaneously when asked to confirm the 20% additional CPC cost when signed up to Google’s Comparison Shopping Service (CSS) serving ads on the carousel ‘By Google’.  It is in fact an open secret to be the case, but EU legal restrictions were always used by Google as the firewall to prevent conversation/confirmation of this (and frankly the additional 20% revenues contributed by serving ads ‘By Google’ CSS was always warmly appreciated by shareholders, hence why they don’t itemise the 20% extra charge on your invoices).

Thankfully the weight of evidence and content has convinced Google Gemini (and ChatGPT also who had the sophistication to detail the “nuance”).

 

In regard to using an independent CSS such as Productcaster, I could not have listed the benefits any better for those considering a switch from Google to Productcaster:

• Lower CPCs
• Increased Visibility
• More Competitive Edge

At Productcaster we still take the time to apply our measurement framework to new clients to prove the 20% discount when brands switch. Our team of experts work closely with you on your strategy and objectives to drive best practice and results. And because we’re a premium service we have real account managers at Productcaster and at Google to help resolve those immediate problems which keep you up at night.

Last year Productcaster had $500m of ad spend through Google Shopping and we won the Google Spotlight Award in 2024 for Pmax Product Excellence. If you’re still with Google Comparison Shopping Service ‘By Google’ why not trial Productcaster CSS for free for a month – proving the savings, proving the service and proving Google Gemini right.

Get in touch with the team to book in your demo today!